SYSTEMS-LED PRODUCT DESIGN

I'm a Product Designer who loves turning complex problems into simple, inclusive experiences.

With 6+ years across start-ups, healthcare, creative industries, and most recently EV charging, I blend UX research, prototyping, systems thinking into AI-assisted workflows, to create digital products that connect people and ideas.
‍
At Osprey, I led design for the Osprey app, growing its user base from 21,000 to over 155,000.
‍
I design intuitive, accessible solutions from concept to delivery, solving real problems by translating business needs into clear, elegant solutions.
Blue electric vehicle charging at an outdoor charging station with multiple charging points on a clear day.Several sheets of paper with handwritten product design workshop notes, diagrams, flowcharts, camera sketches, and sticky notes on a table.Electric vehicle charging stations under illuminated wooden canopies with Osprey logos at dusk.Man sprinting on a grassy field with orange cones, next to text about intelligent operations and frontline automation statistics.Person writing on sticky notes arranged on a wall with user story templates.Canon website homepage featuring a man holding Canon EOS R6 Mark III camera, product categories and various Canon cameras and printers displayed.

Selected Projects

A selection of work focused on designing inclusive, scalable products across complex systems. These projects span EV charging infrastructure, fleet platforms, accessibility strategy, and design systems—covering end-to-end journeys from research and concept through to delivery.


Each case study reflects my approach to simplifying real-world problems, balancing user needs with technical and business constraints, and building solutions that work in public, high-impact environments.

Design Systems

Osprey App Redesign & Design System

Reimagining Osprey’s EV charging experience through an app redesign and design system grounded in real-world and digital customer journeys.

View project
IOS mock up of osprey appIOS mock up of osprey app
AI - Driven UX Research

Fleet Personas & LLM-Driven Customer Research

Led the first in-house LLM-driven research programme to validate fleet customer segments; using prompt engineering to encode interview transcripts, transform qualitative data into quantifiable insights, and derive evidence-backed fleet profiles and personas.

View project
IOS mock up of osprey appIOS mock up of osprey app
Systems Design

Designing a Custom Terminal App

Architect a custom user interface for Adyen-powered Payter terminals at Osprey charging points.

View project
IOS mock up of osprey appIOS mock up of osprey app
Illustration of two zebras standing side by side, facing right, with black and white stripes.Canon company logo in red text on a transparent background.Osprey company name in orange with a stylized abstract logo featuring two sets of radiating lines forming a mirrored pattern.

Let's work together

For enquiries about product design roles or collaborations, feel free to get in touch.

Some work is subject to confidentiality and can’t be shared publicly, but I’m happy to discuss further examples on request. I aim to respond within one business day.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sabiha Aziz
Portfolio

Built with care in the UK, designed and maintained by Sabiha Aziz. Accessibility considered throughout.

s.n.aziz@hotmail.com